 |
|
|
|
 |
 |
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
| HOME | |
ELECTRONIC NEWSLETTER
Abelman, Frayne, &Schwab
This Week In Intellectual Property History for July 11-17, 2010
On July 12, 1955, Joe Lowe Corporation received a registration for their brand of frozen confection on a stick:
CREAMSICLE is just one of the Popsicle® family of trademarks begun by Frank Epperson. The story is that record low temperatures had descended upon San Francisco in 1905 and when 11-year-old Frank Epperson stepped out onto his porch he discovered that he'd left a cup containing a mixture of powdered soda and water outside. Reaching for the stir stick he'd left in the cup, he discovered that the sweet concoction was solid ice. The frozen pop was born. Frank branded his creation "Ep-sicle", and it quickly became a hit. In 1923, he changed the brand name to "Popsicle", because his children kept asking for "Pop's 'sicle." He decided to distribute his treat commercially, so he applied for a patent for frozen ice on a stick. He received the patent in 1924.
Epperson sold the company in 1925 to the Joe Lowe Company. They went on to develop the CREAMSICLE and FUDGSICLE. The Popsicle® trademark family is now owned by a subsidiary of Unilever.
On July 13, 1926, Pond's Extract Company received a registration for their brand of cold cream and vanishing cream:
In 1846 chemist Theron T. Pond extracted a healing "tea" from the bark of witch hazel for use as a topical salve for wounds and purported remedy for numerous other ailments. Pond was among the first to create a commercial product from witch hazel; it became known as Pond's Extract. Even though the Pond's company began creating other products based on the Extract in the 1890s, it advertised only Pond's Extract until 1910. Around that time, owing the broader availability of witch hazel at a lower price, it became clear that Pond's Extract had no future.
In 1914, advertising for Pond's Extract ceased, and a new campaign was initiated, promoting the Vanishing Cream and Cold Cream together in ads with the theme "Every normal skin needs these two creams." The new ads drew a clear distinction between the intended functions of the two products: Cold Cream to cleanse, Vanishing Cream to protect the skin. The ads, often using endorsements of famous society women, were a great success and the products took off.
In 1955 the company merged with Chesebrough Manufacturing Company, creators of Vaseline Petroleum Jelly. Unilever bought Chesebrough Pond's in 1987.
