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ELECTRONIC NEWSLETTER![]() The Abelman Firm Intellectual Property Report Volume 3, Issue 2 Topics Calendar (See Below) News
Domain Names and Other Internet Matters
Discussions
Marie Anne Mastrovito and Anthony A. Coppola, Partners, Abelman, Frayne &Schwab
NEWS Trademarks and Unfair Competition OAPI: Extensions of Existing Registrations To New Members Possible At Any Time top African Intellectual Property Organization ("OAPI") trademark registrations extend only to the member countries that were parties to OAPI at the time of filing of the application. Extensions to member states that subsequently accede to OAPI are not automatic: applications for such extension must be filed. Formerly, such extension requests had to be filed within 18 months of the accession of the new member state. Effective December 18, 2003, extensions may be requested at anytime. The following countries are currently members of OAPI: Benin, Burkina Faso, Cameroon, Central African Republic, Chad, Congo, Equatorial Guinea, Gabon, Guinea, Guinea Bissau, Ivory Coast, Mali, Mauritania, Niger, Senegal, and Togo. Saudi Arabia: Joins Paris Convention top Saudi Arabia's accession to the Paris Convention for the Protection of Intellectual Property ("Paris Convention") became effective March 11, 2004. The Paris Convention provides, as its full title suggests, standards for the protection of industrial property in all its forms including trademarks and patents. Established in 1883, the Paris convention currently has 167 member states. Domain Names and Other Internet Matters Proposals for New Top Level Domains top In response to an proposal issued in December 2003, the Internet Corporation For Assigned Names and Numbers (ICANN) received applications for new Top Level Domains. The applications will be subject to review and no timetable is currently set for a decision whether to implement these proposed Top Level Domains. The ten new proposed Top Level Domains are:
United States: Fraudulent Online Identity Sanctions Act Proposed top House Bill HR 3754, Fraudulent Online Identity Sanctions Act, proposes increased penalties for parties knowingly providing false contact information when registering domain names. The bill is intended to enhance the accuracy of "whois" searches and to discourage identity thieves, cybersquatters and other online fraud. Discussions New Trademark Case Highlights Abuse of a Computer Tool top Frank Terranella, Associate, Abelman, Frayne & Schwab When a new trademark is searched, the question often arises whether a similar mark found in the search is being used on goods or services related to the use under consideration. A recent case highlights a method that the Trademark Office is using more and more to show that goods or services are related. The case involved a trademark application for BIG FISH MUSIC covering "music publishing services." The Examiner refused registration due to the presence on the registry of BIG FISH FILMS for "film production services" (In re Charles C. Tennin, d.b.a. Big Fish Music, Serial No. 76088749 (January 22, 2004)). The Examiner claimed that music and film services are related and that as a result there was a likelihood that consumers would be confused and would think that these services came from the same company. This likelihood of confusion is an absolute bar to registration under Section 2(d) of the Lanham Act. The applicant responded to the refusal by pointing out that numerous other parties have registered BIG FISH for other goods and services. He also argued that the customers of the two companies were completely different. In response to that, the Examiner put forward evidence to show that music publishing was related to film production. The Examiner did a search of the Trademark Office database and pointed to 12 registrations in which both music and film services were offered under the same mark. The Examiner wrote that "Clearly these registrations show that many companies are engaged in the practice of offering both applicant's services and the registrant's services. Thus applicant's services are in the same channels of trade as the registrant's services. These third party registrations show that consumers may believe that applicant and the registrant are in fact one company that is providing both services." This use of third party registrations to show similarity of goods and services has become standard practice in the Trademark Office. With computer databases accessible on every desktop, searches to find registrations containing both the applicant's and the registrant's goods or services are now easy to do. Moreover, the chance of finding such registrations is increasing. Because of the number of mergers and the resulting expansion of trademarks across unrelated areas of business, there are many marks on the registry covering goods as different as coffee and computers. In fact, it would be difficult to find two types of goods that are not offered under a single trademark. The question is how probative such evidence should be. While some panels have readily accepted such evidence, in the BIG FISH case, the Trademark Trial and Appeal Board (TTAB) apparently was not persuaded. It noted that of the 12 registrations offered by the Examiner as showing that film production is related to music publishing, five were based on foreign registrations rather than use "and hence they have very limited persuasive value." This seems reasonable enough. In many cases a mark registered based on a foreign registration is not in use and thus its existence on the registry does not reflect the reality of the marketplace. But then the TTAB went one step further, in rejecting the Examiner's evidence it wrote, "Four of the remaining six registrations, like the five registrations based on [foreign registrations] reflect ownership by Europeans, and therefore are less probative, in our view, of commercial realities in the United States." Given the breadth of European ownership of U.S. businesses, this is an astounding statement. The TTAB would simply reject out of hand any similarity between businesses where a European company owns one of the marks. It would reject any similarity despite the fact that the mark is in use in the United States. While the use of third party registrations to show the similarity of goods and services is a tool that can be abused, discrediting registrations based on their owner's residence is not true to the spirit of the Lanham Act. If a mark is registered based on use, it should be considered to be present in the U.S. marketplace, regardless of the citizenship of its owner. So here although the TTAB may have reached the correct result in rejecting the Examiner's database evidence, the method it used to reach that result is quite troubling. It's a trend we'll be watching carefully. Julie Seyler, Partner, Abelman, Frayne & Schwab The purpose of a License Agreement is to allow a third party, the "Licensee", to use a trademark owned by a separate corporate entity, the "Licensor". While the specifics of the License Agreement will change depending on the commercial aspects of the Agreement, every License Agreement must contain the following terms and conditions:
International Trademark Registration - The Basics Of "One" top Peter J. Lynfield, Partner, Abelman, Frayne & Schwab Donna Furey, Associate, Abelman, Frayne & Schwab What is an international trademark registration? An international trademark registration is a bundle of national trademark registrations rolled into "one" registration. "One" is the key-there is "one" registration number, "one" registration date, "one" ten-year renewal term and date, "one"attorney, "one" place to file the application, "one" place to pay fees, "one" place to record changes in ownership. However, the theory of "one" only applies if you are one of the lucky "ones"! International trademark registration rights are created through the Madrid system. The Madrid system is made up of two treaties-the Madrid Agreement of 1891 ("Agreement") and the Madrid Protocol of 1989 ("Protocol"). The Protocol was adopted to update the Madrid Agreement and to encourage more countries to adopt the Madrid system. The Madrid system is managed by the International Bureau of the World Intellectual Property Organization (WIPO) in Geneva, Switzerland. The Protocol was recently adopted by the United States and became effective on November 2, 2003. For the most current list of countries which are signatories to these treaties go to WIPO's website, http://www.wipo.int/treaties/documents/english/word/g-mdrd-m.doc. How do you obtain an international trademark registration? First, in order to obtain an international trademark registration, the trademark owner must be a domicile or national of a country which is a signatory ("Contracting State") to one or both of the treaties of the Madrid System or the trademark owner must have a "real and effective industrial or commercial establishment" in a Contracting State. Second, the trademark owner must have a trademark registration (under the Agreement) or a trademark application or registration (under the Protocol), in the Contracting State or home country. Once an application or registration is in place in the home country ("home mark"), the trademark owner may file an international application based on that home mark. The international application and applicable fees are filed through the home country trademark office and must be for the same mark and the same goods or services as the home mark. In the international application, the trademark owner designates the countries where trademark protection should be extended. The trademark owner must pay a fee for each country designated and will only be entitled to designate countries which are signatories to the same agreement(s) as the home country, e.g., the home country and the designated country both signed the Protocol. Also, if the international application is filed within six months of the date the home application was filed, it may be possible to claim the date the home application was filed as the effective date or priority date of the international application under the Paris Convention. Third, the home trademark office certifies the filing date of the international application and confirms that the applicant, trademark and goods/services of the application are the same as the home mark and then forwards it to WIPO. WIPO checks that all the basic filing requirements have been met and fees paid. If everything is in order, WIPO issues an international registration certificate to the owner and publishes the mark in the WIPO Gazette of International Mark. Thereafter, WIPO notifies the trademark offices in the countries where extension of trademark protection has been requested. Each country conducts its own separate examination of the request for protection just as it would for any application filed directly in that country. Consequently, there is a possibility the extension may be refused by any or all national trademark offices. Furthermore, an extension may be opposed by another party. In either event, it would be necessary to engage local counsel to overcome the problem. However, if you are a lucky "one", the application may sail through the national trademark office procedures in every country without a ripple of resistance. What are the advantages and disadvantages of an international trademark registration? The main advantages of filing an international trademark registration are ease of administration and cost savings, that is, if you are a lucky "one" with a smooth sailing application. Moreover, "one" application may cover up to three classes of goods and/or services. On the other hand, if the home mark covers a narrow list of goods, the international registration will be confined to those goods. Whereas, the disadvantages to filing an international trademark registration are:
Ultimately, the facts and circumstances of trademark use and ownership will determine whether you will be one of the lucky "ones" who will benefit from ownership of an international trademark registration. Just as every trademark is unique, so too will be the application process for each trademark owner. Please note that this article is meant to outline the basic concepts of international trademark registration and it is not meant to be a comprehensive analysis. Therefore, please consult a trademark professional in order to determine what type of trademark protection will best suit your needs. The Great Advantages Of Copyright Registration top Alan J. Hartnick and Caridad Piñeiro Scordato, Partners, Abelman, Frayne, & Schwab Thirty dollars to register a work with the U.S. Copyright Office - why bother? Registration is not a requirement for legal protection. Some publishers in their contract with authors state that they "may" register in the name of the author. Should the author care? Should the "may" become a "will", so as to require registration? Yes. Registration should be done as soon as possible for various reasons. If someone infringes before you register, you lose many of the inducements for prompt registration. In addition, you have a practical problem: If you are a U.S. citizen, you cannot commence a law suit until you register. Registration can take months. A few courts have allowed a copyright action to continue without the issuance or rejection of a registration if you have filed. However, the majority view is that the Copyright Office must either issue the registration or reject it before the action can proceed. Despite this, two Second Circuit courts have allowed a copyright infringement action to proceed without either the issuance or rejection of a copyright registration. The cautious view is to register before there is any possibility of infringement. There are some other very important benefits of prompt registration:
Registration is easily accomplished. An application form may be from the Copyright office's website at www.copyright.gov. To file the application, you will need:
As an author, if your publisher does not register, you should in order to obtain the many benefits of a registration. If you are uncertain regarding the correct forms or require additional information, we can help you prepare and file the application for a copyright registration. How Common Phrases Become Trademarks top Frank Terranella, Associate, Abelman, Frayne & Schwab Most trademarks are made up of a combination of ordinary words that have taken on the task of identifying particular goods or services. They start out as words having one meaning and through the magic of advertising they take on a new meaning. Take for example the words "Just Do It." Twenty years ago they might have simply been the words of a boss to a recalcitrant employee. Now, thanks to millions of dollars of advertising, they are identified with Nike, Inc. and registered in the United States as trademark No. 1,875,307. But how easy is it for a business to appropriate a common phrase and make it their own? Back in the 1960s, Avis spent a lot of money making the phrase "We Try Harder" its trademark (No. 967,829). And Burger King was able to take the phrase "Have It Your Way" out of the language and make it a trademark (No. 961,016). But Volvo, known for the safety of its automobiles, was unable to turn the words "Drive Safely" into its trademark, despite a multi-million-dollar campaign. The Volvo case just goes to show that the more commonly used a phrase is, the less likely the public will be willing to associate it with one seller. Another example is Dairy Queen's failure to reach trademark status with its phrase "We Treat You Right." And there also was Domino's failure to get pizza lovers to associate the phrase "Any Way You Want It" with them. Phrases like "Be Happy, Don't Worry" and "Have a Nice Day" have similarly met with this kind of resistance. Now, we have word that Donald Trump has filed trademark applications for the phrase "You're Fired" for clothing (Serial No. 78353045). It's become associated with Trump due to the success of his television show, "The Apprentice." It's too early to tell whether "You're Fired" will be more like "We Try Harder" or "Have a Nice Day," but Trump is not alone in beating a path to the Trademark Office. There have been at least a dozen applications filed this year for variations on "You're Fired" for a variety of goods and services. A hit television show or movie will usually cause a rush to the Trademark Office. Depending on the phrase, the rush can go on for many years. For example, in the fall of 2003, there were applications filed to register "Who Ya Gonna Call?" for a pest control company (Serial No. 78/324739) and "Fone Home" for cell phone rentals (Serial No. 78/309520). As should be obvious, authorship is not really a factor here. Popularizing a phrase doesn't necessarily mean that you own it. HBO found that out when fans of "The Sopranos" registered "Bada Bing" for hair care preparations (No. 2789827), fruit juices (No. 2709523), slot machines (No. 2773972) and fireworks (No. 2783146). "You're Fired" could be more difficult to turn into a trademark than "Bada Bing" because it is a very common phrase (although there are some sections of New York and New Jersey where you're more likely to hear "Bada Bing" than "You're Fired"). The question will be whether people will associate "You're Fired" with one source for certain goods and services. That in turn will be determined by the amount of advertising dollars The Donald will spend promoting the products he plans to market under that name. Because when it comes to creating trademarks out of common phrases, advertising is key. If you want to "Have It You're Way" you've got to "Just Do It." Responding To Electronic Data Discovery Requests top Anthony A. Coppola, Partner, Abelman, Frayne & Schwab Relatively new to the litigation arena is the concept of "electronic data discovery ("EDD"). While one might think that this is not such a new concept since it has long been common practice to request that an opposing party produce copies of all of its e-mails relating to a particular issue for a given time period, EDD involves much more. While e-mails comprise a substantial portion of electronic data, EDD actually involves the acquisition and use of electronic data in the litigation discovery process which includes the recovery of e-mails, as well as electronically scanned documents, data bases, accounting systems and various other network applications, PDA's, voice mails, videotapes, zip drives and other means for storing back-up data of computer hard drives. When presented with discovery requests for electronic data, clients and their counsel are often at a loss as to how to respond. Ignoring the requests is obviously not advisable as failure to produce electronic data in a timely manner exposes one to sanctions ranging from fines to issue preclusion. See Crown Life Ins. Co. v. Craig, 995 F.2d 1376 (7th Cir. 1993); National Ass'n of Radiation Survivors v. Tumage, 115 F.R.D. 543 (N.D. Cal. 1987). Like it or not, EDD is here to stay. Merely producing one's "paper records" is not the answer either as it has been held that electronic documents are discoverable and an earlier paper production is not preclusive. Milwaukee Police Ass'n v. Jones 615 N.W.2d 190 (Wis. Ct. App. 2000); National Union Elec. Corp. v. Matsushita Elec. Ind. Co., 494 F.Supp. 1257 (E.D. Pa. 1980). There are several steps which one must take in order to effectively address the EDD issue.
Copyright © 2004, Abelman Frayne & Schwab. All rights reserved. |
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