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ELECTRONIC NEWSLETTER
Abelman, Frayne, &Schwab
This Week In Intellectual Property History for March 20-26, 2011
On March 21, 1899, Henry Heide received a trademark registration for his monogram used on his candies:
Henry Heide was born October 24, 1846 in Obermarsberg, Westphalia, Germany. He immigrated to New York City, New York, in June, 1866, aboard the steamer, City of Paris. In 1869, he founded the Henry Heide Candy Company. He married Mary Jaeger (b. 15 August 1852 ) on January 28, 1873, and had eleven children. Henry Heide died on December 13, 1931, in New York City.
Andrew Heide, one of Henry Heide’s sons, began running the business. In 1943, Henry Heide, Inc. received the first of four Navy "E" awards for outstanding achievement in war production. Heide Candy became known for Jujubes, Jujyfruits, jelly beans, and RED HOT DOLLARS.
Jujubes, known for their hard, break-glass quality texture, began production in 1920. Original flavors included lilac, violet, rose, spearmint, and lemon. Rose and spearmint have been changed to cherry and lime, as a result of flavor availability.
Jujyfruits also began production in 1920. This chewy, fruity candy gained popularity in movie theatres, along with the Jujubes. Jujyfruits shapes make the candy unique - Asparagus, Tomato, Grapes Bundle, Banana, Pineapple, Raspberry, and Pea Pod. Fruity flavors include Raspberry, Licorice, Lime (originally Spearmint), Orange, and Lemon.
Philip Heide (Henry Heide's grandson, Andrew Heide's son) sold Henry Heide, Inc., to Hershey Foods Corporation in 1995. Farley's & Sathers Candy Co., Inc. acquired the Heide brand products from Hershey Foods in 2002.
And on March 22, 1955, Weekly Publications, Inc. received a trademark registration for the logotype of their weekly news magazine:
