ELECTRONIC NEWSLETTER

Abelman, Frayne, &Schwab

On October 5, 1954, The Emerson Drug Company received a trademark registration for the distinctive lettering adopted for the brand name of its effervescent salt for headache and neuralgia:

In 1888, behind the prescription counter of a modest drugstore on East Pratt Street near Charles in Baltimore, Isaac E. Emerson first conceived the idea of the headache remedy. His background in chemistry and pharmacy led to the development of a granular effervescent salt he named "Bromo-Seltzer." Dispensing it to friends and customers at his drugstore, it soon became so successful that he abandoned his retail business to devote his time to the manufacture of his product. Eventually, he organized the Emerson Drug Company, incorporating it in Maryland in 1891.

FIZZIES® was also invented by Emerson Drug Company. The idea derived from scientists working with chemical formulas similar to "Bromo Seltzer" and wondering if a fun, fruit flavored drink could be developed the same way. "Wouldn't it be grand if we could drop a tablet in a glass of water and have an instant soda pop?" After long hard work, they finally figured out how to combine the right combinations of fruit flavoring, sweetener, citric acid and sodium bicarbonate (a substance that is much like baking soda) into a magical tablet that when dropped into water, turned water into an instant sparkling, effervescent fruit drink!