 |
|
|
|
 |
 |
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
| HOME | |
ELECTRONIC NEWSLETTER
Abelman, Frayne, &Schwab
This Week In Intellectual Property History for the week of August 22-28, 2010
On August 26, 1958, Anheuser-Busch Inc. received a registration for the familiar BUD name that its Budweiser beer had come to be known by:
The Bavarian Brewery, which eventually became the Anheuser-Busch brewery, was established in 1852 in St. Louis, Missouri. In 1860, Eberhard Anheuser (1805-1880), a successful St. Louis businessman, first financed a loan for the struggling local brewery and later bought up the interests of minority creditors. Four years later, his son-in-law Adolphus Busch joined the company as a salesman. Adolphus eventually became a partner and then president of the company. As the driving force that took a struggling local brewery and transformed it into an industry giant, Adolphus is considered the founder of the company. The name Budweiser was coined by Adolphus Busch and given to the beer destined to become the most popular in the world in 1876. According to the company, he chose the name after considerable thought, feeling that despite its Germanic sound, it would be easily pronounced by Americans, and therefore appeal to both Americans and German immigrants. In 1957, Budweiser became the best-selling beer in America, a title it has held ever since, with Bud Light holding the number two spot.
Anheuser-Busch has been fighting with Czech brewer Budejovicky Budvar over the trademark rights to BUD and BUDWEISER in Europe for many years, with mixed success.
Czech Budweiser
